Meet Pér
Kabir Shahani and Derek Slager introduce Pér, an AI agent for every customer decision, built to close the gap between knowing your customers and acting on what you know.
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From Customer Question to Next Move: How MacKenzie-Childs Is Exploring Pér
MacKenzie-Childs is exploring a new way to work with customer data: ask a question, find the context behind it, and decide what to do next.
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Why AI Agents Need Trusted Customer Context
Follow a customer question from fragmented records to a reviewable recommendation, and see what an AI agent needs to get there.
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The Next Frontier of Marketing AI Is the Decision, Not the Prompt
Marketing AI has become very good at answering questions. It still depends on marketers to know which question is worth asking.
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