See Pér work

Pér for sports teams and leagues

Build fan relationships that outlast game day

Find the fans worth reaching. Give them a reason to return. Understand engagement beyond the ticket.

Pér helps your team turn trusted fan context into audience opportunities, relevant outreach, and recommendations you can put to work.

See Pér in action

What is Pér for sports teams and leagues?

Pér is Amperity's AI agent for customer data. It helps sports teams and leagues use ticketing, attendance, membership, merchandise, and engagement data to find fan growth opportunities and activate approved audiences.

Your team sets the objective. Pér surfaces opportunities, explains its recommendations, and helps move approved actions forward.

Put Pér to work

Fill the right seats

A fan who buys merchandise but rarely attends may be an audience you are overlooking. Pér helps identify groups worth reaching for the next game, match, or event.

Compare available attendance history, location, team affinity, and membership activity to understand who to prioritize and why.

Ask Pér:

Which fan audiences should we prioritize for [game, match, or event] who have not purchased tickets? Compare attendance history, location, affinity, and membership activity, and explain why.

You control: The event, inventory, pricing constraints, eligibility rules, approved treatments, and approval points.

Improve the game-day experience

Make pre-event outreach useful to the people receiving it. Pér helps your team segment attendees by their relationship with the team and prior event experience.

Use available ticketing, attendance, engagement, and service data to recommend relevant information for each group, from first-time attendees to returning members.

Ask Pér:

For fans attending [event], compare first-time attendees, returning fans, and members. Recommend relevant pre-event information for each group using our approved messages.

You control: Eligible experiences, approved preferences, message timing, venue policies, operational ownership, and approvals.

Measure sponsor impact

Go beyond an impression count. Pér helps your team explore fan engagement and purchases associated with a sponsor activation, using available, permissioned data.

Compare participating audiences and outcomes, with the data's limits in view. Claims of incremental lift require an appropriate measurement design.

Ask Pér:

Using available data for [sponsor activation], compare fan engagement and purchases for participating and comparison audiences. What do the results show, and what can't we conclude?

You control: Outcome definitions, attribution window, partner-data permissions, comparison design, data-sharing rules, and approvals.

Explore more prompts →

Built on trusted customer context

A ticket buyer, a merchandise shopper, and a digital follower may be the same fan. Your next decision should reflect the whole relationship.

Pér is grounded in Amperity's accurate, current, and governed customer context:

  • Know who:Connect fragmented records across ticketing, attendance scans, memberships, merchandise, digital channels, service, and partner interactions.
  • Know now:Understand fan history alongside current purchases, attendance, event activity, service needs, and engagement.
  • Act with confidence:Keep decisions connected to permissions, partner-data rules, freshness, evidence, and customer-defined controls.
See how Amperity resolves customer identity →

Works across your existing stack

Bring fan insight into the channels your team already uses. Pér uses data connected to Amperity and helps prepare audiences and approved actions for supported engagement and advertising destinations.

Available actions depend on each organization's configured data, integrations, permissions, and Amperity capabilities.

Give Pér a fan objective

Bring Pér the attendance goal, fan experience problem, sponsor question, or recurring decision slowing your team down. Pér helps turn that objective into a recommendation your team can review and put to work.

See Pér in actionExplore the Pér Prompt Library

FAQs

What is an AI agent for sports customer data?

A customer data agent helps sports teams and leagues use connected fan data to identify audience opportunities, recommend relevant engagement, and prepare approved activation in supported workflows.

How is Pér different from a general AI assistant?

Pér brings trusted customer context to the decision. Grounded in your business's customer data, it helps surface opportunities, explain the evidence, and prepare approved next steps in supported workflows.

What fan data can Pér use?

Depending on your connected data and permissions, Pér can use customer context such as ticket purchases, attendance scans, memberships, merchandise transactions, app and web activity, service interactions, event participation, campaign exposure, consent, and partner engagement.

Can Pér take action automatically?

Pér helps move approved actions into supported workflows through configured integrations. Your team controls permissions and review points; available execution depends on the workflow and your setup.

Does Pér replace our CDP, ticketing platform, or CRM?

Pér builds on the Amperity Customer Context Platform. Ticketing, CRM, and venue systems continue to manage their workflows, while Pér helps your team put fan insight to work through supported integrations.