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Pér for media and entertainment

Turn audience attention into lasting relationships

Find your next subscriber. Reconnect with audiences drifting away. Give people a reason to come back.

Pér helps your team turn trusted audience context into growth and retention opportunities, with recommendations and approved next steps.

See Pér in action

What is Pér for media and entertainment?

Pér is Amperity's AI agent for customer data. It helps media and entertainment teams use engagement, subscription, purchase, and event data to find growth and retention audiences and prepare approved actions.

Your team sets the objective. Pér surfaces opportunities, explains its recommendations, and helps move approved actions forward.

Put Pér to work

Turn attention into a deeper relationship

An engaged reader, viewer, or listener may be ready for a deeper relationship. Pér helps find audiences who have yet to subscribe, register, join, or purchase.

Compare available consumption, frequency, channel activity, and prior offer response to recommend which groups to prioritize and why.

Ask Pér:

Which engaged audience segments are most likely to take the next step toward [subscription, registration, membership, or purchase]? Rank the opportunities and explain why.

You control: The objective, eligible audiences, available offers, pricing rules, exclusions, success metric, and approval points.

Catch disengagement before cancellation

A loyal subscriber starts showing up less often. Pér helps identify audience groups whose available engagement or billing activity suggests a reason to check in.

Explore possible content, service, billing, or seasonal factors, see the evidence, and recommend a response for review without treating correlation as a confirmed cause.

Ask Pér:

Which audience members show a meaningful change that may indicate churn risk? Explain the strongest evidence and recommend the next appropriate action.

You control: Risk definitions, approved signals, available treatments, contact frequency, exclusions, and success metrics.

Find the next relevant experience

Turn an audience's interests into a reason to return. Pér helps identify groups to reach with relevant content, events, memberships, or merchandise.

Use available engagement history, affinities, purchases, and access data to recommend an audience strategy for approved experiences, with exclusions for what is already consumed or unavailable.

Ask Pér:

Which audience groups should we prioritize for [content, event, membership, or merchandise]? Explain the relevant interests and exclusions, and recommend an audience strategy for review.

You control: Eligible experiences, availability, entitlements, recommendation rules, channel policies, and approvals.

Explore more prompts →

Built on trusted customer context

A viewer, subscriber, and event attendee may be the same person. Connect the relationship to see what might bring them back.

Pér is grounded in Amperity's accurate, current, and governed customer context:

  • Know who:Connect fragmented records across subscriptions, content platforms, digital channels, ticketing, commerce, and service.
  • Know now:Understand audience history alongside current engagement, access, purchases, service needs, and intent.
  • Act with confidence:Keep decisions connected to permissions, entitlements, availability, evidence, freshness, and customer-defined controls.
See how Amperity resolves customer identity →

Works across your existing stack

Put audience insight to work in your existing marketing channels. Pér uses data connected to Amperity and helps prepare audiences and approved actions for supported engagement and advertising destinations.

Available actions depend on each organization's configured data, integrations, permissions, and Amperity capabilities.

Give Pér an audience objective

Bring Pér the growth target, churn risk, content opportunity, or recurring decision slowing your team down. Pér helps turn that objective into a recommendation your team can review and put to work.

See Pér in actionExplore the Pér Prompt Library

FAQs

What is an AI agent for media and entertainment customer data?

A customer data agent helps media and entertainment teams use connected audience data to find growth and retention opportunities, recommend relevant engagement, and prepare approved activation in supported workflows.

How is Pér different from a general AI assistant?

Pér brings trusted customer context to the decision. Grounded in your business's customer data, it helps surface opportunities, explain the evidence, and prepare approved next steps in supported workflows.

What audience data can Pér use?

Depending on your connected data and permissions, Pér can use customer context such as content consumption, subscriptions, registrations, ticket purchases, merchandise, app and web activity, service interactions, campaign exposure, consent, and contact history.

Can Pér take action automatically?

Pér helps move approved actions into supported workflows through configured integrations. Your team controls permissions and review points; available execution depends on the workflow and your setup.

Does Pér replace our CDP, content platform, or subscription systems?

Pér builds on the Amperity Customer Context Platform and works through supported integrations. Content, subscription, billing, and commerce systems continue to manage their respective workflows.