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Pér for retail

Turn customer understanding into your next sale

Find the audience worth reaching. Make the offer worth sending. Keep every message relevant.

Pér helps your team find growth opportunities in trusted customer context, decide where to focus, and prepare the next action for approval.

See Pér in action

What is Pér for retail?

Pér is Amperity's AI agent for customer data. It helps retailers use purchase, loyalty, and digital behavior data to find growth opportunities, recommend next steps, and activate approved audiences.

Your team sets the objective. Pér surfaces opportunities, explains its recommendations, and helps move approved actions forward.

Put Pér to work

Find your next growth opportunity

Your next growth opportunity may be hidden across store purchases, ecommerce activity, and loyalty history. Pér helps uncover audience segments worth a closer look.

Compare the opportunities, see the evidence, and prepare an audience your team can review and activate.

Ask Pér:

Which customer segments should we prioritize for growth over the next 60 days? Compare their purchase behavior and engagement, rank the opportunities, and explain the evidence.

You control: The objective, eligibility rules, exclusions, success metric, and approval points.

Make the offer count

Give your best prospects a reason to buy without making a discount the default. Pér helps identify audiences for relevant product content, loyalty benefits, or an approved offer.

Use available purchase history, product affinity, and promotion response to compare audience strategies before your team chooses the treatment.

Ask Pér:

Which audiences should we prioritize for [category]? Compare purchase history, product affinity, and promotion response, and recommend an audience strategy for our approved treatments.

You control: Eligible treatments, margin thresholds, offer limits, channel rules, and approvals.

Stop messages that no longer make sense

A customer browsed yesterday and purchased today. The next promotional message should reflect what changed.

Pér helps identify audiences whose recent purchase, return, or service activity calls for a different approach, then prepares a suppression or retargeting recommendation for review.

Ask Pér:

Using available purchase, return, and service data, which customers should we exclude from [campaign]? Explain the exclusions and prepare an audience for review.

You control: Exit criteria, event freshness, match confidence, channel rules, and execution permissions.

Explore more prompts →

Built on trusted customer context

A store purchase and an online visit should tell one customer story. Better decisions start when you can connect them.

Pér is grounded in Amperity's accurate, current, and governed customer context:

  • Know who:Connect fragmented customer records across stores, ecommerce, loyalty, service, and devices.
  • Know now:Understand customer history alongside current behavior, intent, and circumstances.
  • Act with confidence:Keep decisions connected to permissions, business rules, evidence, and customer-defined controls.
See how Amperity resolves customer identity →

Works across your existing stack

Bring customer insight into the tools your retail team uses to reach shoppers. Pér uses data connected to Amperity and helps prepare audiences and approved actions for supported marketing and advertising destinations.

Available actions depend on each retailer's configured data, integrations, permissions, and Amperity capabilities.

Give Pér an objective

Bring Pér the growth target, customer problem, or recurring decision slowing your team down. Pér helps turn that objective into a recommendation your team can review and put to work.

See Pér in actionExplore the Pér Prompt Library

FAQs

What is a customer data agent for retail?

A customer data agent helps retail teams turn connected customer data into growth opportunities, evidence-backed recommendations, and approved audience activation. Pér grounds that work in Amperity's trusted customer context.

How is Pér different from a general AI assistant?

Pér brings trusted customer context to the decision. Grounded in your business's customer data, it helps surface opportunities, explain the evidence, and prepare approved next steps in supported workflows.

What retail data can Pér use?

Depending on your connected data and permissions, Pér can use customer context such as store and ecommerce transactions, browsing behavior, loyalty activity, returns, inventory, service interactions, consent, and campaign history.

Can Pér take action automatically?

Pér helps move approved actions into supported workflows through configured integrations. Your team controls permissions and review points; available execution depends on the workflow and your setup.

Does Pér replace our CDP or marketing tools?

Pér builds on the Amperity Customer Context Platform. It helps your team use connected customer data and supported integrations to put insights to work in your existing marketing tools.