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Pér for automotive

Keep the customer relationship moving

Find shoppers ready for a conversation. Re-engage owners at the right milestone. Make outreach work together.

Pér helps your team turn trusted shopper and owner context into audience opportunities, coordinated outreach, and approved next steps.

See Pér in action

What is Pér for automotive?

Pér is Amperity's AI agent for customer data. It helps automotive teams use shopping, lead, ownership, and service data to find shopper and owner audiences, recommend relevant outreach, and prepare approved actions.

Your team sets the objective. Pér surfaces opportunities, explains its recommendations, and helps move approved actions forward.

Put Pér to work

Turn shopper intent into the next step

A shopper explores a model but never requests a test drive. Pér helps your team find audiences showing interest who have yet to take the next step.

Compare available digital behavior, vehicle interest, lead history, and dealer interactions, then recommend a priority audience using your inventory and contact rules.

Ask Pér:

Which shoppers show the strongest intent for [model or vehicle type] but have not taken the next step? Exclude customers who already purchased, are ineligible, or have been over-contacted.

You control: The market, vehicle criteria, inventory rules, lead definitions, dealer routing, channel policies, and approval points.

Keep the ownership relationship moving

The purchase starts the ownership relationship. Pér helps identify owner audiences approaching service or ownership milestones who have not engaged.

Use available vehicle, service, ownership, and appointment data to recommend relevant outreach. Your dealer and service teams review the recommendation and manage scheduling.

Ask Pér:

Which owners are approaching a relevant service or ownership milestone and have not scheduled or engaged? Recommend the appropriate next action for each group.

You control: Service rules, vehicle eligibility, dealer availability, approved messages, contact frequency, and approvals.

Coordinate OEM and dealer outreach

A recent buyer should not keep receiving acquisition messages. Pér helps your team spot outdated or overlapping outreach where OEM and dealer campaign data is connected.

Recommend audience exclusions and message priorities for review, with execution handled through supported integrations and your agreed program rules.

Ask Pér:

Which customers are receiving overlapping or conflicting messages across OEM, dealer, sales, and service programs? Recommend the appropriate suppression or sequence.

You control: Program priorities, dealer ownership, suppression rules, consent, channel policies, and execution permissions.

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Built on trusted customer context

The shopper in your digital channels and the owner in a dealer's service records may be the same person. Connect that story before reaching out.

Pér is grounded in Amperity's accurate, current, and governed customer context:

  • Know who:Connect fragmented records across OEM systems, dealers, digital channels, CRM platforms, purchases, and service interactions.
  • Know now:Understand the customer relationship alongside current vehicle interest, lead activity, ownership milestones, and service needs.
  • Act with confidence:Keep decisions connected to consent, inventory, dealer ownership, program rules, evidence, and customer-defined controls.
See how Amperity resolves customer identity →

Works across your existing stack

Bring shopper and owner insight into your existing marketing workflows. Pér uses automotive data connected to Amperity and helps prepare audiences and approved actions for supported engagement and advertising destinations.

Available actions depend on each organization's configured data, integrations, permissions, and Amperity capabilities.

Give Pér an automotive objective

Bring Pér the conversion target, owner experience problem, service opportunity, or recurring decision slowing your team down. Pér helps turn that objective into a recommendation your team can review and put to work.

See Pér in actionExplore the Pér Prompt Library

FAQs

What is an AI agent for automotive customer data?

A customer data agent helps automotive teams use connected shopper and owner data to find audience opportunities, recommend relevant outreach, and prepare approved actions in supported workflows.

How is Pér different from a general AI assistant?

Pér brings trusted customer context to the decision. Grounded in your business's customer data, it helps surface opportunities, explain the evidence, and prepare approved next steps in supported workflows.

What automotive customer data can Pér use?

Depending on your connected data and permissions, Pér can use customer context such as website and configurator activity, leads, purchases, vehicle relationships, service history, appointments, dealer interactions, campaign exposure, consent, and contact history.

Can Pér take action automatically?

Pér helps move approved actions into supported workflows through configured integrations. Your team controls permissions and review points; available execution depends on the workflow and your setup.

Does Pér replace our CDP, CRM, or dealer systems?

Pér builds on the Amperity Customer Context Platform and works through supported integrations. CRM, dealer, lead, and service systems continue to manage their respective workflows.